I first started using Facebook in July of 2007 when it was an upstart social network trying to get the Cool Kids to dump MySpace. Since then, that platform has gone from a quaint place to chat with your friends to a monolith that tracks you across the Interwebz, basically spies on you if you… Read More »
Two things happened last week that made me realize again that the advantages local radio stations traditionally had in serving their communities are being marginalized by technology. Listeners can get the critical news and information they once could only get from their hometown radio station in a multitude of places and platforms and they’re using… Read More »
There’s a lot to be covered here, much of which you’ve seen if you’re a brand marketer or someone who likes seeing your personal Facebook updates read by most of your followers. I’m not going to repeat things that have been posted all over the Interwebz in the last couple of months, you can see… Read More »
I was recently interviewed for an article on lonelybrand.com about Facebook Optimization for mobile platforms, something I’m very passionate about. One of the things I said was: Mark Edwards, Managing General Partner at Mark Edwards Worldwide concurs, “I believe in testing, and then testing again, so what I do for most of my Facebook posts is post them so… Read More »
I spend a lot of time listening to the radio. All kinds of radio, from AM and FM stations to Pandora, Stitcher, Beats Audio, and a plethora of other streaming services. And to be clear, if it’s sound coming our of a speaker, it’s radio. Period. After having spent more than three decades programming radio stations,… Read More »