Category Archives: User Experience

TV Commercial Creators Don’t Consider How People Watch TV Commercials

Looking at phone during commercial

I’m a “Digital Guy”, but today I want to opine about TV commercials. If you’re a Digital Marketer, you probably spend a lot of time thinking of, or at least hearing about User Experience or UX. How many clicks does it take to get to the Buy Button? Will the user be able to see… Read More »

Testing….Testing…

I was recently interviewed for an article on lonelybrand.com about Facebook Optimization for mobile platforms, something I’m very passionate about.  One of the things I said was: Mark Edwards, Managing General Partner at Mark Edwards Worldwide concurs, “I believe in testing, and then testing again, so what I do for most of my Facebook posts is post them so… Read More »