I first started using Facebook in July of 2007 when it was an upstart social network trying to get the Cool Kids to dump MySpace. Since then, that platform has gone from a quaint place to chat with your friends to a monolith that tracks you across the Interwebz, basically spies on you if you… Read More »
Two things happened last week that made me realize again that the advantages local radio stations traditionally had in serving their communities are being marginalized by technology. Listeners can get the critical news and information they once could only get from their hometown radio station in a multitude of places and platforms and they’re using… Read More »
I believe in holding companies accountable when they do something wrong. Like when Republic Airlines caused me to be injured on one of their flights. But I also believe in acknowledging the all too infrequent “good citizenship” of a corporation, especially a media company, that has done something incorrectly and then has the honesty, and… Read More »
If you’ve shipped packages with FedEx over the last 72 hours, you likely had problems getting your shipment delivered on time. FedEx blames the delays on bad weather in their Memphis hub and a resulting failure of their tracking system, caused by the bad weather. I myself had that explanation given to me by Customer… Read More »
For someone who studies the Internet, today is the day we borrow the infamous line from Steve Martin in “The Jerk“. It excites me every year with Mary Meeker from Kleiner Perkins Caufield & Byers releases her yearly Internet Trends Report. It may be the very best look at the state of the Internet, and how it… Read More »
I spend a lot of time listening to the radio. All kinds of radio, from AM and FM stations to Pandora, Stitcher, Beats Audio, and a plethora of other streaming services. And to be clear, if it’s sound coming our of a speaker, it’s radio. Period. After having spent more than three decades programming radio stations,… Read More »
With all due respect, copyright acknowledgement, and thanks to Steve Martin from “The Jerk“, this is kind of how I feel today. The All New Mark Edwards Worldwide Website is here! Not right HERE, but HERE at http://markedwardsworldwide.com. After helping get clients’ websites and online presence all set up, I decided to design a new website from the ground up. You’ll find… Read More »
I wanted you to know about a decision I’ve made. As I see the digital media landscape unfolding and the opportunities to create a myriad of highly effective content growing, I’m returning to working with selected clients at the consultancy I’ve run since 2007, Mark Edwards Worldwide. This move will allow me to maximize my time… Read More »
One of the most listened to voices in the Social Media world belongs to Sarah Evans and her blog Sarah’s Faves. Sarah has become a leading Social Media thinker and has just joined the company Trackly as Chief Evangelist. She’s well known in Public Relations and Social Media circles as an innovator, big thinker, and one of… Read More »
Highly regarded radio consultant Jacobs Media released their annual Techsurvey over the weekend, this one being the eighth installment in the series and looking at over 57,000 radio listeners listening to 170 stations in 12 different radio formats. That’s a LOT of data to wade through. In order to get the “top line” information out quickly,… Read More »