I’m a “Digital Guy”, but today I want to opine about TV commercials. If you’re a Digital Marketer, you probably spend a lot of time thinking of, or at least hearing about User Experience or UX. How many clicks does it take to get to the Buy Button? Will the user be able to see… Read More »
With all due respect, copyright acknowledgement, and thanks to Steve Martin from “The Jerk“, this is kind of how I feel today. The All New Mark Edwards Worldwide Website is here! Not right HERE, but HERE at http://markedwardsworldwide.com. After helping get clients’ websites and online presence all set up, I decided to design a new website from the ground up. You’ll find… Read More »
I wanted you to know about a decision I’ve made. As I see the digital media landscape unfolding and the opportunities to create a myriad of highly effective content growing, I’m returning to working with selected clients at the consultancy I’ve run since 2007, Mark Edwards Worldwide. This move will allow me to maximize my time… Read More »
One of the most listened to voices in the Social Media world belongs to Sarah Evans and her blog Sarah’s Faves. Sarah has become a leading Social Media thinker and has just joined the company Trackly as Chief Evangelist. She’s well known in Public Relations and Social Media circles as an innovator, big thinker, and one of… Read More »
I was speaking with a potential client yesterday and she asked me to describe myself. I did, and it made me think that there’s another way to describe who I am and what I’ve done and can do. So, here for our viewing pleasure is the Official Mark Edwards Word Cloud. Get to know me… Read More »
I ran across a post on the PBS Mediashift Idea Lab blog that told me something that I did not know. UNESCO, part of he United Nations, has declared February 13th to be World Radio Day. On their website, here’s what they say about radio: The World Radio Day seeks raise awareness about the importance of… Read More »
I had another one of those “slap myself in the forehead” moments this morning, and it reminded me how important customer service is in the age of the always running, worldwide, time zone agnostic Internet. All weekend long, I tried to upload songs to my (now I guess I call it) Google play music library… Read More »
I’ve written before about how radio is on the fast track to irrelevance, and that the smart owners and execs in the radio industry have the power to stop that and save the business. Media guru Mark Ramsey wrote about Pandora and how radio is freaking out about it but shouldn’t on his blog yesterday.… Read More »
First of all, let’s get the legal mumbo jumbo out of the way. I did not receive any compensation for appearing in this video, writing this post, or endorsing the company involved in the project. So take THAT, Federal Trade Commission. One of the most important things in establishing a presence on the Internet is… Read More »
The prestigious radio industry website and publication Taylor On Radio-Info wrote about “The Music Meeting”, the latest in the portfolio of online assets maintained by Mark Edwards Worldwide. “The Music Meeting” is a new Mark Edwards site focusing on “music for adults.” Mark’s programmed adult-leaning stations in Kansas City, St. Louis, Denver, Philadelphia and Chicago. He says that… Read More »