I first started using Facebook in July of 2007 when it was an upstart social network trying to get the Cool Kids to dump MySpace. Since then, that platform has gone from a quaint place to chat with your friends to a monolith that tracks you across the Interwebz, basically spies on you if you… Read More »
For someone who studies the Internet, today is the day we borrow the infamous line from Steve Martin in “The Jerk“. It excites me every year with Mary Meeker from Kleiner Perkins Caufield & Byers releases her yearly Internet Trends Report. It may be the very best look at the state of the Internet, and how it… Read More »
There’s a lot to be covered here, much of which you’ve seen if you’re a brand marketer or someone who likes seeing your personal Facebook updates read by most of your followers. I’m not going to repeat things that have been posted all over the Interwebz in the last couple of months, you can see… Read More »
I was recently interviewed for an article on lonelybrand.com about Facebook Optimization for mobile platforms, something I’m very passionate about. One of the things I said was: Mark Edwards, Managing General Partner at Mark Edwards Worldwide concurs, “I believe in testing, and then testing again, so what I do for most of my Facebook posts is post them so… Read More »
I spend a lot of time listening to the radio. All kinds of radio, from AM and FM stations to Pandora, Stitcher, Beats Audio, and a plethora of other streaming services. And to be clear, if it’s sound coming our of a speaker, it’s radio. Period. After having spent more than three decades programming radio stations,… Read More »
Highly regarded radio consultant Jacobs Media released their annual Techsurvey over the weekend, this one being the eighth installment in the series and looking at over 57,000 radio listeners listening to 170 stations in 12 different radio formats. That’s a LOT of data to wade through. In order to get the “top line” information out quickly,… Read More »
I’ve written before about how radio is on the fast track to irrelevance, and that the smart owners and execs in the radio industry have the power to stop that and save the business. Media guru Mark Ramsey wrote about Pandora and how radio is freaking out about it but shouldn’t on his blog yesterday.… Read More »
This is kind of a follow up to the post I put up Sunday about how badly radio handled the death of Whitney Houston. Since then, there’s been a lot of chatter among those who regularly drink the Social Media Kool-Aid that Social Media actually broke the story of Whitney Houston’s death and therefore it… Read More »
I was recently asked to write a column for superstar radio consultant Gary Berkowitz about Facebook and what radio stations should know about how to really use it. While the piece was geared towards radio brands, it is relevant to any business. If you’d like to discuss how these concepts refer to YOUR business, just… Read More »
I really thought I’d never start another blog. I’ve got blogs everywhere. There’s Mark Edwards Uncensored, Mark Edwards Rants, Mark Edwards 3.0, Mark Edwards Unlimited even Mark’s Cubs Worship Pulpit. To a lesser or greater extent, those blogs are sort of general interest, with the exception of the blog dedicated to the Chicago Cubs. This… Read More »