I believe in holding companies accountable when they do something wrong. Like when Republic Airlines caused me to be injured on one of their flights. But I also believe in acknowledging the all too infrequent “good citizenship” of a corporation, especially a media company, that has done something incorrectly and then has the honesty, and… Read More »
If you’ve shipped packages with FedEx over the last 72 hours, you likely had problems getting your shipment delivered on time. FedEx blames the delays on bad weather in their Memphis hub and a resulting failure of their tracking system, caused by the bad weather. I myself had that explanation given to me by Customer… Read More »
For someone who studies the Internet, today is the day we borrow the infamous line from Steve Martin in “The Jerk“. It excites me every year with Mary Meeker from Kleiner Perkins Caufield & Byers releases her yearly Internet Trends Report. It may be the very best look at the state of the Internet, and how it… Read More »
Yes, I’m guilty. Guilty as charged for not updating this blog for over a year. I could give you a million excuses from “I had a nasty paper cut on my pinky and couldn’t type” to “The dog ate it”, but I won’t. I’ve been working hard and trying to spend time with the family,… Read More »
There’s a lot to be covered here, much of which you’ve seen if you’re a brand marketer or someone who likes seeing your personal Facebook updates read by most of your followers. I’m not going to repeat things that have been posted all over the Interwebz in the last couple of months, you can see… Read More »
I was recently interviewed for an article on lonelybrand.com about Facebook Optimization for mobile platforms, something I’m very passionate about. One of the things I said was: Mark Edwards, Managing General Partner at Mark Edwards Worldwide concurs, “I believe in testing, and then testing again, so what I do for most of my Facebook posts is post them so… Read More »
I spend a lot of time listening to the radio. All kinds of radio, from AM and FM stations to Pandora, Stitcher, Beats Audio, and a plethora of other streaming services. And to be clear, if it’s sound coming our of a speaker, it’s radio. Period. After having spent more than three decades programming radio stations,… Read More »
With all due respect, copyright acknowledgement, and thanks to Steve Martin from “The Jerk“, this is kind of how I feel today. The All New Mark Edwards Worldwide Website is here! Not right HERE, but HERE at http://markedwardsworldwide.com. After helping get clients’ websites and online presence all set up, I decided to design a new website from the ground up. You’ll find… Read More »
Those who know me and have worked with me know that I’m a fan of using marketing automation to schedule some messaging. Not all messages, but some, especially on Twitter and text messages. But I’m also a big fan of thinking about the audience and what the message will mean to them. I ran across… Read More »
This post was originally published on Mark Edwards Uncensored on January 10, 2014 Here’s a question for business owners and managers. When was the last time you hugged your HR department? It occurs to me that the human resource manager, human resource assistants, recruiters or whatever you call the people in your HR department are the unsung heroes… Read More »